Yes, I hear what you are saying, but there are lots of reasons to rebrand, and it could well be that the time is not right, but consider these points first before discounting the great benefits a rebrand can bring:

  1. Starting out with a home made logo, as time moves on it may well have become dated and amateur. Now is the time to be taken seriously. 

  2. The company has repositioned itself, with it’s message now changed, and this needs to be reflected across the brand

  3. The company has grown into an international market and the brand now needs to tick more boxes. Perhaps the name translates to something inappropriate in another language? Lots to consider.

  4. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times

  5. It is now too similar to another brand in the market

  6. Brand is not just a logo, so this needs defining to remain consistent across ALL aspects of the brand such as tone of voice, imagery, online presence, printed material etc

  7. Brand needs to communicate what the company does and be remembered

  8. A geographical name used for the company is no longer relevant

  9. The brand name is now associated with an unsavoury word

  10. It’s become boring, so giving the brand a new lease of life will generate interest with both existing and new customers

Some well known examples:

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